LA Photo Party — Performance Deck

Overview

Combined Spend Overview

Total Ad Spend

$5,117

Google + Meta + Bing + OpenAI

Total Impressions

708,512

Across all platforms

Reported Results

169.39

Conversions / Leads (combined)

October Deals

HubSpot pipeline

Total Deal Value

$234,193

All deals (events + products)

Paid Search Attributed

$40,348

14 deals from ads

Reported results combine different platform conversion definitions and should not be interpreted as unique leads.

Meta Ads

Meta Ads Performance

Spend

$671.49

Impressions

91,312

CTR

3.80%

Leads

Cost Per Lead

$83.94

Ad Set Performance

Ad Set	Reach	CTR	Leads	CPL	Spend
Products Traffic \| CASA Ad Set V2	14,876	7.08%	-	-	$91.70
Products Traffic \| EXPLORER Ad Set	7,913	3.42%	-	-	$90.72
Products Traffic \| INFINITE Ad Set	16,987	3.20%	-	-	$92.25
Software Sales \| PBU Sales Ad Set	7,113	3.73%	8	$38.09	$304.68
Sports Activation \| Events Decision Makers	6,744	2.18%	-	-	$40.63
Sports Activation \| General	5,835	1.67%	-	-	$27.33
Total			8	$83.94	$671.49

Individual Ad Performance

Ad Name	CTR	Leads	Spend
PBU 5	4.13%	1	$125.50
Sports Activations \| Traffic Ad	1.74%	0	$92.14
INFINITE Ad	3.20%	0	$92.25
CASA REEL V2	7.08%	0	$91.70
EXPLORER Ad	3.42%	0	$90.72
PBU 1	2.89%	1	$76.80
PBU 2	4.10%	4	$67.98
PBU 3	3.09%	2	$34.40
Total		8	$671.49

Creatives

Top 3 Meta Ad Creatives

PBU 1 (Software Sales)

Campaign: Software Sales Campaign

Spend: $304.68 · Leads: 8

Sports Activations | Traffic Ad

Campaign: Sports Activation Traffic

Spend: $92.14

CASA REEL V2 (Products Traffic)

Campaign: Products Traffic Campaign

Spend: $91.70 · CTR: 7.08%

Google Ads

Google Ads Performance

Spend

$2,994.83

Impressions

565,105

Conversions

147.39

Phone Calls

Cost / Conversion

$20.32

Campaign	Budget	Impr	CTR	Calls	Conv	CPA	Spend
Search \| General Event Services	$50/day	5,316	5.04%	23	84.64	$16.32	~$1,381
Sales \| Products \| PMax	$15/day	316,606	0.10%	8	27.50	$16.61	$456.81
Sports Activations \| Search	$10/day	1,369	5.99%	1	3	$112.11	$336.34
Sports Activations \| PMax	$10/day	8,872	2.15%	1	9	$33.67	$302.99
CASA \| PMax	$5/day	231,128	0.07%	4	8.50	$21.47	$182.50
Software Ads \| Search	$5/day	1,198	7.18%	5	9.75	$15.61	$152.23
Total				43	147.39	$20.32	$2,994.83

Conversion Breakdown

Conversion Category	Conversions
Submit Lead Form	74.39
Contact	49
Phone Call Lead	19
Pageview	0
Get Directions	0

Showing 5 of 12 conversion categories from source data.

Keywords

Top Performing Google Keywords

Keyword	Impr	Clicks	Conv	CTR	Avg CPC
photographer	1,661	161	69	9.69%	$6.88
professional photo studio	646	12	5	1.86%	$5.81
photo booth packages	144	11	3	7.64%	$5.72
brand activation photo booth	75	6	0	8.00%	$4.79
event photo booth rental	84	3	0	3.57%	$4.75
photo booth rental los angeles ca	9	1	0	11.11%	$21.57
studio photo	127	1	2	0.79%	$17.40

Bing / Microsoft Ads

Microsoft Advertising Performance

Spend

$700.30

Impressions

18,082

CTR

3.80%

Conversions

Cost / Conversion

$50.02

Campaign	Status	Impr	CTR	Conv Rate	Conv	CPA	Spend
Search \| Sports Activations \| Bing	Budget Paused	7,147	3.64%	2.31%	6	$50.31	$301.87
Event Services \| Bing	Budget Paused	6,067	3.61%	2.74%	6	$41.20	$247.21
Software Ads \| Bing	Active	4,868	4.29%	0.96%	2	$75.61	$151.22
Total					14	$50.02	$700.30

OpenAI Ads

OpenAI Ads Performance

Spend

$750.00

Impressions

34,013

Clicks

300

CTR

0.88%

Avg CPC

$2.50

ChatGPT Ads

ChatGPT / OpenAI Ads Breakdown

Campaign: LA Photo Party Fan Zone Activations. Both ads direct to the Event Services landing page (laphotoparty.com/event-services/). Breakdown by individual ad creative.

Ad	Spend	Clicks	Impressions	CTR	Avg CPC
Activations Ad 1	$686.89	276	29,962	0.92%	$2.49
Activations Ad 2	$63.09	24	4,051	0.59%	$2.63
Total	$750.00	300	34,013	0.88%	$2.50

Key Insight: Ad 1 captured 92% of spend and delivered a stronger CTR (0.92% vs 0.59%), generating the vast majority of engagement. Both ads drive traffic to the Event Services page, positioning LA Photo Party's full activation offerings to the ChatGPT audience.

Organic Search

SEO Snapshot

Semrush Ranking Snapshot: November 2, 2026 · laphotoparty.com · US Desktop

1,984

Organic Keywords

2,993

Est. Monthly Traffic

$5,200

Traffic Value

#1 Rankings

466

Top 10 Rankings

Top 20 Organic Keywords

Keyword	Position	Volume	Traffic %
photo booth camera	2	2,400	10.55%
photo booths for parties	1	720	5.94%
picture photo booth	1	720	3.17%
internet photo booth	8	4,400	2.77%
party booth photos	1	880	2.40%
la photo booth	1	260	2.13%
party photo	1	480	2.10%
photo booth computer camera	3	720	1.97%
image photo booth	1	720	1.97%
camera booth	1	390	1.70%
lenticular photo booth	1	170	1.40%
la photo party	1	210	1.36%
party photo booth	3	1,300	1.30%
photo booth for a party	1	140	1.13%
booth photographics	2	480	1.03%
portable photobooth	6	1,300	1.03%
photobooth camera	1	390	1.03%
event photo booth	2	1,000	1.00%
green screen gif	1	210	0.90%
photo booth for sale	11	8,100	0.80%

Deal Attribution

HubSpot Deal Attribution

$152,360

Offline Sources

$40,348

Paid Search (Ads)

$21,787

Direct Traffic

$16,098

Organic Search

$3,600

Not Available

Attribution based on HubSpot "Original Source" field. Deal amounts are HubSpot deal values, not necessarily closed revenue. 5 deals had no amount listed (N/A). 1 grouped entry contains 3 records whose individual amounts are not visible.

Offline Sources69 deals (72.6%)

Paid Search (Ads)14 deals (14.7%)

Direct Traffic6 deals (6.3%)

Organic Search3 deals (3.2%)

Not Available3 deals (3.2%)

All Deals

All Deals Created (Events & Products)

95 visible entries including one grouped entry representing 3 records. Reporting period: October 1-31, 2026. Source: HubSpot.

#	Contact / Deal	Amount	Original Source	Latest Traffic	Date
1	Hector Velazquez	$299	Offline	Offline sources	Oct 30
2	Elisabeth Flores	$2,500	Offline	Offline sources	Oct 30
3	Shell Lewis	$49	Offline	Direct traffic	Oct 29
4	Ben Atkinson	$598	Offline	Offline sources	Oct 28
5	Mike Gifford	$10,000	Offline	Offline sources	Oct 28
6	Carri Farrand Clemens	$2,000	Offline	Offline sources	Oct 28
7	Lumi Grasso	$12,000	Organic	Organic search	Oct 28
8	Mudd Advertising	$49	Offline	Offline sources	Oct 28
9	Raquel Giberstein	$1,600	Offline	Offline sources	Oct 28
10	Gena Barreto	$2,500	Paid Search	Paid search	Oct 27
11	Eileen Gillespie	$3,500	Paid Search	Paid search	Oct 27
12	Stephanie Zavala Zav...	$1,500	Offline	Offline sources	Oct 27
13	Rebecca Gallagher	$6,500	Paid Search	Direct traffic	Oct 27
14	Dominique Garcia	$639.20	Direct	Direct traffic	Oct 27
15	Mike Gifford	$15,000	Offline	Offline sources	Oct 27
16	Patricia Turosz	$3,000	Offline	Offline sources	Oct 26
17	Shaye Castillo	$8,100	Offline	Offline sources	Oct 26
18	Leo Lukaszewicz	$2,000	Offline	Offline sources	Oct 26
19	Jeinnymar Urbina	$49	Offline	Direct traffic	Oct 25
20	Lynnae Pompeo	$348	Direct	Direct traffic	Oct 24
21	Amy Harrington	$2,400	Paid Search	Paid search	Oct 24
22	3 records (grouped)	N/A	Offline	Offline sources	Oct 23
23	Nikita Mishra	$15,000	Offline	Offline sources	Oct 22
24	Neddy Byfield	$7,000	Paid Search	Paid search	Oct 22
25	Nancy Axel	$1,600	Offline	Offline sources	Oct 21
26	Navid Sinaki	$4,000	Offline	Offline sources	Oct 21
27	Alicia Rossetti	$2,350	Offline	Offline sources	Oct 21
28	Angeline Woo	$2,600	Paid Search	Paid search	Oct 21
29	Jess Reid	$10,000	Offline	Offline sources	Oct 21
30	93 EMAIL	$49	Offline	Email marketing	Oct 21
31	Sandra Haviland	$2,400	Offline	Offline sources	Oct 21
32	Filip Smerdelj	$49	Offline	Email marketing	Oct 21
33	Filip Smerdelj	$49	Offline	Email marketing	Oct 21
34	Rebecca Power	$2,000	Paid Search	Paid search	Oct 21
35	Alexa Curcio	$6,000	Paid Search	Paid search	Oct 20
36	Michelle Gelman	$299	Offline	Direct traffic	Oct 20
37	Wendy Chang	$2,800	Direct	Referrals	Oct 20
38	Todd Herod	$49	Offline	Direct traffic	Oct 20
39	Ben Atkinson	$1,098	Offline	Offline sources	Oct 19
40	Manjula Gambhir	$2,500	Paid Search	Paid search	Oct 19
41	Ben Atkinson	$348	Offline	Offline sources	Oct 19
42	Ryan O'Shea	$1,900	Offline	Offline sources	Oct 17
43	Ben Atkinson	$49	Offline	Offline sources	Oct 16
44	Frank Ammaccapane	$3,000	Offline	Offline sources	Oct 16
45	Brad Saville	$49	Offline	Offline sources	Oct 16
46	Mark van der Weide	$799	Offline	Email marketing	Oct 15
47	Mark van der Weide	$799	Offline	Email marketing	Oct 15
48	Mark van der Weide	$799	Offline	Email marketing	Oct 15
49	Mark van der Weide	$799	Offline	Email marketing	Oct 15
50	Mike Gifford	$4,000	Offline	Offline sources	Oct 15

#	Contact / Deal	Amount	Original Source	Latest Traffic	Date
51	Jared Wilson	N/A	Offline	Offline sources	Oct 14
52	Haydon Dillon	$4,500	Offline	Offline sources	Oct 14
53	Melanie Miller	$3,000	Offline	Offline sources	Oct 14
54	Roderick Pamilar	$49	Offline	Direct traffic	Oct 14
55	Rachel Vaughn	$6,000	Offline	Direct traffic	Oct 14
56	Madison Kirby	N/A	Offline	Paid search	Oct 14
57	Gavin Lawrence	$299	Offline	Email marketing	Oct 13
58	Melanie Grosland	$5,000	Direct	Direct traffic	Oct 13
59	Alyssa Rillo Goss	$2,500	Offline	Offline sources	Oct 13
60	Michaela Butwin	$2,500	Paid Search	Direct traffic	Oct 13
61	Michele Pokowicz	$2,500	Offline	Offline sources	Oct 12
62	Nikeisha Abrams	$2,130	Offline	Offline sources	Oct 12
63	Vanessa Malevski	$49	Offline	Direct traffic	Oct 10
64	Amanda Garner	$299	Paid Search	Organic search	Oct 9
65	Emily Davis	$6,000	Direct	Direct traffic	Oct 9
66	Unnamed Record	$3,600	N/A	Not Available	Oct 8
67	Unnamed Record	N/A	N/A	Not Available	Oct 8
68	Xploent Entertainment	$49	Offline	Paid search	Oct 8
69	Nondie Sebastian	$4,000	Offline	Offline sources	Oct 8
70	Xploent Entertainment	$799	Offline	Paid search	Oct 8
71	Stephany Echepetelecu	$7,000	Direct	Direct traffic	Oct 8
72	Elizabeth Charles	$49	Offline	Paid social	Oct 8
73	Nicholas Page	$299	Offline	Offline sources	Oct 8
74	Mark van der Weide	$799	Offline	Email marketing	Oct 7
75	Mark van der Weide	$799	Offline	Email marketing	Oct 7
76	Mark van der Weide	$799	Offline	Email marketing	Oct 7
77	Mark van der Weide	$799	Offline	Email marketing	Oct 7
78	Mark van der Weide	$799	Offline	Email marketing	Oct 7
79	Mike Gifford	$5,000	Offline	Offline sources	Oct 7
80	Jessica Aebersold	$4,000	Organic	Direct traffic	Oct 7
81	Conor Mongan	$49	Offline	Offline sources	Oct 7
82	CJ Lopez	$98	Organic	Other campaigns	Oct 6
83	Alison Headrick	$2,500	Paid Search	Direct traffic	Oct 6
84	Mike Gifford	$1,200	Offline	Offline sources	Oct 6
85	Taylor Heneghan	$2,000	Offline	Offline sources	Oct 6
86	Telsys Tarallo	$1,500	Offline	Offline sources	Oct 6
87	Todd Herod	$49	Offline	Direct traffic	Oct 5
88	Robyn Reeves	N/A	Offline	Offline sources	Oct 5
89	Rosie Bennett	$49	Paid Search	Direct traffic	Oct 4
90	Ashley Bailey	$4,066	Offline	Direct traffic	Oct 2
91	Randy Long	$49	Offline	Direct traffic	Oct 2
92	Aubrey Sereno	N/A	N/A	Direct traffic	Oct 2
93	Kendra Bowen	N/A	Paid Search	Paid search	Oct 2
94	Shawn Sedlacek	$10,000	Offline	Offline sources	Oct 2
95	Alicia Rossetti	$2,000	Offline	Offline sources	Oct 1

Ad-Attributed Deals

Client-Attributed Deals (From Ads)

14 unique deals directly attributed to paid advertising (Original Source = Paid Search). Combined known deal value: $40,348. Platforms: Google Ads and Bing/Microsoft Ads.

#	Contact	Amount	Latest Traffic	Date
1	Kendra Bowen	N/A	Paid search	Oct 2
2	Rosie Bennett	$49	Direct traffic	Oct 4
3	Alison Headrick	$2,500	Direct traffic	Oct 6
4	Amanda Garner	$299	Organic search	Oct 9
5	Michaela Butwin	$2,500	Direct traffic	Oct 13
6	Manjula Gambhir	$2,500	Paid search	Oct 19
7	Alexa Curcio	$6,000	Paid search	Oct 20
8	Rebecca Power	$2,000	Paid search	Oct 21
9	Angeline Woo	$2,600	Paid search	Oct 21
10	Neddy Byfield	$7,000	Paid search	Oct 22
11	Amy Harrington	$2,400	Paid search	Oct 24
12	Rebecca Gallagher	$6,500	Direct traffic	Oct 27
13	Eileen Gillespie	$3,500	Paid search	Oct 27
14	Gena Barreto	$2,500	Paid search	Oct 27
Total (14 deals)		$40,348

Attribution Analysis

Potential Additional Attribution

Beyond the 14 deals directly attributed to Paid Search, there are 12 additional deals sourced from Organic Search, Direct Traffic, and unattributed sources that may be influenced by our marketing efforts (SEO, brand awareness from ads, ChatGPT Ads, etc.).

Organic Search

$16,098 combined value

Direct Traffic

$21,787 combined value

Unattributed (N/A)

$3,600 combined value

Total Potential

$41,485 combined value

Why These May Be Ours

Organic Search deals are likely driven by our SEO work. Direct Traffic often comes from people who saw an ad, remembered the brand, and typed the URL directly. Unattributed deals may have incomplete tracking. Combined with the 14 confirmed Paid Search deals, this brings potential Melleka-influenced deals to 26 out of 95 (27.4%), worth up to $81,833.

#	Contact	Amount	Source	Why Potentially Ours
Organic Search (3 Deals / $16,098)
1	Lumi Grasso	$12,000	Organic	Found via organic search, likely from SEO rankings
2	Jessica Aebersold	$4,000	Organic	Found via organic search, likely from SEO rankings
3	CJ Lopez	$98	Organic	Found via organic search, likely from SEO rankings
Direct Traffic (6 Deals / $21,787)
4	Dominique Garcia	$639.20	Direct	Typed URL directly, brand recall from ad exposure
5	Lynnae Pompeo	$348	Direct	Typed URL directly, brand recall from ad exposure
6	Wendy Chang	$2,800	Direct	Typed URL directly, brand recall from ad exposure
7	Melanie Grosland	$5,000	Direct	Typed URL directly, brand recall from ad exposure
8	Emily Davis	$6,000	Direct	Typed URL directly, brand recall from ad exposure
9	Stephany Echepetelecu	$7,000	Direct	Typed URL directly, brand recall from ad exposure
Unattributed / N/A (3 Deals / $3,600)
10	Unnamed Record	$3,600	N/A	Source not tracked, may be from any channel
11	Unnamed Record	N/A	N/A	Source not tracked, may be from any channel
12	Aubrey Sereno	N/A	N/A	Source not tracked, may be from any channel
Total Potential (12 deals)		$41,485

Combined Attribution Summary

Confirmed (Paid Search)

14 deals

$40,348

Potential (Organic + Direct + N/A)

12 deals

$41,485

Total Melleka-Influenced

26 deals

$81,833 (27.4% of all deals)